Nature-inspired principles

Everything is transient... Everything is evolving...

MATERIALS SCIENCE

Innovative raw materials

We are committed to reintegrating organic 'residues' into the circular economy, transforming waste from food, agriculture, and flowers into innovative materials.

Our upcycling efforts decrease dependency on raw materials and mitigate deforestation, contributing to sustainable resource management.

  • अर्थ (Arth)

    Created with a formulation comprising over 58% peanut shells, with bloopicious compostable binders.

  • Vann-_Material_Bloop

    वन (Vann)

    Composed of an amalgamation of 65% flower pistil and other bloopicious compostable binders.

  • Rass-_Material_Bloop

    रस (Ras)

    Formulated using over 70% of organically sourced rose flower petal waste.

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Our ideologies- our pillars

Our core values

ETHICAL

पंचमहाभूत (Panchamahabhutas)

त एते धातव पञ्च ब्रह्मा यानसृजत् पुरा।आवृता यैरिमे लोका महाभूताभिसंज्ञिता:॥
Translation: These metals were forged at the beginning of the universe. The Panchamahabhootas permeates the entire creation.

What's truly awe-inspiring is our composition from the '5 elements' that shape the universe: water, earth, space, air, and fire. These elements are nature's fundamental building blocks, guiding creation and sustenance.

INTEGRITY

बायोफिलिया (Biophilia)

The reason we belong, we love, we connect, we co-exsist!

While our technology may create a 'sense' of advancement, we are humbled by nature's timeless supremacy... It is 'biophilia' that drives our innate tendency to love the living and coexisting as one...

EVOLVING

मृगतृष्णा (Mrigtrishna)

Mrigtrishna symbolizes the insatiable desires of a deer seeking water in a desert—an allegory for our evolving needs and wants.

As desires evolve, aligning them with sustainability principles becomes imperative. Sustaining oneself should harmonize with the broader goal of securing our collective future.

PRIMARY FOCUS AREAS

Impacting people and planet

Nature-human coexistence

Over the years, humanity has attempted to dominate nature, yet we realize that such attempts are futile.

Instead, we acknowledge the importance of humility and reverence, viewing ourselves as stewards rather than masters.

By adopting this perspective, we cultivate a harmonious relationship with nature, akin to the nurturing bond between a child and its mother.

Waste Crises, Bloop

Waste crisis

We recognize the significant volume of wasted resources, with 'organic residues' being a central focus.

We assert that nothing inherently becomes waste until designated as such. Our philosophy revolves around closing the loop and actively participating in the circular economy.

Micro-plastics

Have you thought about the micro-plastics you unintentionally consume with every sip of water?

The global average is around 193,200 microplastics per person annually. This concerning situation arises from plastic production and usage, leading to the release of countless nanoplastics into ecosystems, affecting diverse organisms and critical resources.

Clean Air - Clean Breath

Embarking on the Clean Air-Clean Breath journey is a crucial commitment to rejuvenating our atmosphere.

Through responsible choices and green initiatives, we aim to cultivate a world where each breath is pure, promoting both human well-being and environmental health.